Why Wonder Works Digital?
The story of how Wonder Works started and the ‘why’ behind it to create a new type of agency
The digital age has brought promise, but often complexity
Digital is part of our daily lives – on average, Australians spend six hours a day online. In a world where digital channels and tools have the potential to make connecting with customers easier, the reality is often the opposite. Businesses find themselves managing disconnected customer strategies, clunky systems, and outdated processes – all while struggling to keep pace with rapidly shifting customer expectations.
Over my 20 years working in marketing – both within businesses and alongside them as part of agencies – I’ve seen this challenge firsthand. Marketing teams are often stretched thin, working reactively to requests and navigating stacks of tools that don’t integrate well. Too often, they’re asked to deliver short-term wins without the resources or frameworks to create lasting impact.
And the solutions on offer? Agencies can miss the nuance of how businesses work internally (in most situations agency staff have never worked at a client so don’t understand their problems deeply), resulting in creative campaigns that don’t deliver in the long-term. On the other hand, consultancies lean on out-of-the-box frameworks that deliver strategies that fail to adapt to the business’s unique context, disengaging teams who know better.
I saw businesses trying to achieve meaningful change with solutions that weren’t built for them.
Why Wonder Works?
My dad always ran his own business, as an accountant, and often tried to suggest I should build a career working for myself. As a 10 year old, I didn’t agree at the time.
I started Wonder Works to bridge the gap between strategy, creative, and technology – combining the strategic depth of a consultancy with the creative energy of an agency to deliver wonder for your customers and staff alike. I was prompted by seeing the problems time and time again and realising I’d built the capabilities and network to help. Our goal? To help businesses navigate complexity by creating customer-led strategies that align your customer journey, enable your MarTech evolution, and deliver wonder at every touchpoint.
We don’t rely on one-size-fits-all frameworks or campaigns that miss the mark. Instead, we focus on truly understanding your business. We listen deeply to your customers, your teams, and your leadership – with a top-down and bottom-up approach – to develop strategies that are actionable and deliver real change.
From mapping the customer journey to crafting standout campaigns and refining your marketing technology stack, Wonder Works delivers strategies that inspire action and deliver results.
What do we deliver?
Delivering wonder means both inspiring and practical experiences – designed to leave lasting impacts for your customers and your teams.
Our unique approach is customer-led to develop experiences that create wonder, but are enabled by the right technology, tools and processes ensuring every recommendation we make can be actioned. At Wonder Works, we’re not interested in quick fixes or surface-level strategies. We’re here to dig deep, uncover opportunities, and deliver meaningful results.
What sets us apart:
Customer-led strategies: We map customer journeys, not just as they are today, but as they could be – uncovering gaps and creating opportunities to delight at every stage.
Business enablement: We know that delivering great marketing starts from within. That’s why we work with you to streamline your processes, empower your teams, and evolve your tools.
Creative campaigns: Whether it’s bold creative ideas or the execution of finely-tuned campaigns, we create work that inspires action.
MarTech evolution: From CRMs to customer data platforms, we assess, scope, and refine the technology stack you need to deliver better customer outcomes.
With Wonder Works, you’re investing in a partner who truly understands the big picture and works with you to achieve your goals. Let’s create wonder, together.
The Invitation: See how Wonder Works for you
Marketing doesn’t have to be complicated, and digital change doesn’t have to feel impossible. Whether you’re stuck on where to start or just need an extra set of hands to make it happen, we’d love to chat about a better customer experience, creating smarter campaigns, or streamlining your tech.
Reach out today and see how wonder can work for you.
Author: Andrew Ritchie - Principal Director, Wonder Works Digital
