We can help with this by:

1. Researching your customers needs and developing core personas.

2. Mapping the current state customer experience to identify the gaps and opportunities.

3. Developing the marketing strategy through an ideal CX plan - mapping all stages from onboarding, through engagement, purchase and loyalty.

4. Testing creative, messages and new ideas to validate the experience.

We can help improve or replan your website by:

1. Gathering customer research for your website needs.

2. Mapping the website user journeys for each key persona.

3. Developing website KPIs and target metrics.

4. Creating the information architecture.

5. Developing wireframes and final designs.

6. Sourcing and partnering with a developer to create a future-proofed website.

Depending on your business, we might do this by:

1. Building a product strategy for the year ahead (whether your product is physical, eCommerce, a service, or a charity donation).

2. Mapping your lead funnel to identify the targets for your lead products.

3. Develop the go-to-market schedule for roll out across the quarter and year.

4. Provide you with campaign and channel implementation services to drive leads in new, creative ways.

5. Create new lead magnet opportunities.

We can drive greater brand preference for you with:

1. A brand refresh across logo, creative guidelines and messaging.

2. A content strategy to focus your brand on core areas you can drive thought leadership for.

3. Branded awareness campaigns across advertising and PR to drive immediate visibility.

We can do this through system and process mapping together through:

1. Auditing the current process to collect and convert new prospects across the sales conversion.

2. Developing the fit-for-purpose sales conversion funnel.

3. Setting the KPIs across lag measures (such as traditional revenue targets) and lead measures (behavioural measures that measure if you’re ‘on track’).

4. Scoping required system uplift across CRM, marketing automation and more - identifying the best tools to improve your team’s efficiencies.

5. Training staff and developing training material for new systems and process.

We can solve that in two ways, ideally a combination of both.

One: We act as an extension of your team bringing expertise across channels:

• Email and SMS automation journey creation.

• Digital advertising management.

• Social media content creation and growth.

• Search engine optimisation.

• Website content creation and management.

• Digital and printed collateral and brochure material.

• Event management for webinars, product events and conferences.

• Design and Copywriting.

Two: We help increase your team’s capability and skills:

• Hiring - ensuring you create ads that attract the best candidates.

• Training in how to develop marketing strategies.

• Training in creative concept and campaign generation.

• Building processes to utilise AI to quicken delivery of campaigns.

• Channel skill workshops - to train staff across priority channels or tool usage.